Views: 309 Author: Ubest Publish Time: 2023-05-12 Origin: Site
1.Leading company Hello Tech goes public
2.Xiaomi enters the portable energy storage market
3.Portable power station has huge space for growth
With the rise of self-driving tours, suburban tours, camping activities, and outdoor live broadcasts, it is possible to provide mobile phones, notebooks, tablets, rice cookers, electric stoves, outdoor mobile power products powered by electrical appliances such as lighting fixtures are favored by more and more consumers.
According to the report, the global shipment of portable energy storage products in 2016 was 52,000 units, and in 2021, it will reach 4.838 million units, and the market size will reach 11.13 billion RMB. In five years, it has achieved a growth rate of more than 90 times, becoming a blue ocean market in the energy storage segment.
Hello Tech was established in 2011. In the initial development stage, the main business is ODM of customized power bank. The products are independently designed, developed and produced by Hello Tech, but the finished products are sold with the customer's trademark.
Since 2015, based on the accumulation of technical capabilities and business resources, the company has started to meet the demand of portable power station for camping, self-driving tourism, emergency disaster preparedness and other scenarios. Gradually turned to the research and development, production and sales of lithium battery portable energy storage products (also known as “outdoor mobile power”), and officially launched its own brand “Jackery” for portable energy storage products.
With the gradual maturity of portable energy storage products in many countries, an accelerated replacement of traditional fuel-fired generators has been formed in outdoor power consumption scenarios. At the same time, relying on the complete lithium battery and photovoltaic industry chain in China, Hello Tech, as an early Chinese enterprise entering the portable energy storage arena, has been able to grow rapidly by virtue of China’s unique supply chain advantages.
From 2019 to 2021, Hello Tech’s operating income is 319 million RMB, 1.070 billion RMB and 2.315 billion RMB respectively, with year-on-year growth rates of 55.23%, 235.44% and 116.38% respectively. The net profit attributable to the parent company in the same period was RMB 36 million, RMB 234 million and RMB 279 million respectively, with year-on-year growth rates of 692.54%, 541.43% and 19.46% respectively.
From 2019 to 2021, the operating income of its portable energy storage products will be 250 million RMB, 893 million RMB and 1.835 billion RMB respectively, accounting for 78.83%, 83.52% and 79.82% of operating costs, respectively. Hello Tech’s business income mainly comes from other countries’ markets. From 2019 to 2021, the company’s overseas sales accounted for 87.27%, 90.09% and 92.55% of the current main business income respectively. Among them, the US market accounted for 45.69%, 42.62% and 48.40% respectively; the Japanese market accounted for 39.70%, 45.73% and 35.33% respectively.
According to the data, Hello Tech’s product shipments accounted for about 16.6% of the market, and the product sales amount accounted for about 21.0% of the market, making it a veritable number one in the market. On March 29, 2022, Hello Tech’s listing application was reviewed and approved by the GEM Listing Committee. On September 6, Hello Tech (301327) officially launched the subscription and will be listed on the GEM soon.
On September 6, 2022, Xiaomi released its first outdoor power supply product, Mijia Outdoor Power Supply 1000Pro, which also means Xiaomi officially entered the mobile energy storage market.
As the name suggests, the Mijia Outdoor Power Supply 1000Pro is equipped with a 1-kWh (1000Wh) battery pack, supports 1800W sine wave output, 1.5-hour fast charging, and dual 100W PD fast charging. All configurations are relatively powerful.
The Mijia Outdoor Power 1000Pro battery pack uses a lithium semi solid state battery, and only 10 single cells are used to form a PACK. The overall number of cells in the battery pack is greatly reduced, and consistency and battery management are more convenient.
The single cell capacity reaches 28Ah, the single cell voltage platform is 3.65V, and the total power is 1022Wh. The battery pack has passed the acupuncture test, meets the IP67 protection level, and can be recharged 1000 times.
Xiaomi also released the Mijia solar panel 100W at the same time. It adopts a foldable structure design. The 3+1 folding mode is more portable, and the bottom has a support plate to adjust the angle to the sun. It supports charging Mijia Outdoor Power Supply 1000Pro (200W Max) after connecting two solar panels in parallel.
Energy storage is the hottest development direction in recent years. It is known as the next trillion-dollar outlet. There are many energy storage applications.
Including power energy storage, industrial and commercial energy storage, household energy storage systems, communication energy storage, portable power station, etc., of which portable energy storage (outdoor power supply) is currently the fastest growing segment.
The huge market demand for portable energy storage mainly comes from the global popularity of outdoor activities and the increasingly important emergency reserves. The prevalence of outdoor culture has made Europe and the United States the most traditional sales countries for portable energy storage.
In the past two years, China’s emerging outdoor activities and webcasts have driven the demand for portable energy storage. The global outdoor sports fever will bring a huge market for outdoor power. Secondly, in disaster-prone and underdeveloped areas in some areas, due to unstable power supply, the demand for backup and emergency power sources is also an important market for portable energy storage in the future.
The data shows that in the global portable energy storage market in 2020, the US market share will be as high as 47.3%, Japan will account for 29.6%, Europe will account for 5.5%, China will account for 4.9%, and other countries and regions will account for 12.7%. It is estimated that in the next four to five years, the global annual shipments of portable energy storage will reach more than 30 million units, and the market size will be about RMB 80 billion, an increase of 7 to 8 times compared with 2021.
As the main producer of portable energy storage, China accounts for 90% of global production and sales.The main reason is that China has the most complete industrial chain and division of labor system, and can provide various types of products at a lower cost to meet the diversified and differentiated needs of other countries’ markets.
According to relevant statistics, Jackery occupies more than 20% of the global outdoor power bank market, and Zhenghao Technology accounts for about 10%, followed by Goal Zero, Delan Minghai and Anker Innovation, with market shares of 9.5%, 7% and 2.6% respectively. In addition to the TOP5 companies, the remaining 50% share is occupied by a large number of small and medium-sized enterprises from China. Also here are top 100 portable power station companies in China for reference.
From the perspective of profit data, portable energy storage is a very attractive market. From 2019 to 2021, Jackery’s comprehensive gross profit margins are 48.66%, 56.10% and 47.35%, respectively. Huge growth space and huge profits have attracted many giants to enter the market. With the continuous participation of giants such as Huawei, Xiaomi, Bull, and CATL, there are still large variables in the future competition pattern of the portable energy storage market.
Coupled with the continuous maturity of industry standards, companies with technological advantages and channel advantages will eventually eliminate low-end and backward OEM small workshop enterprises, and the overall market competition environment of the industry will continue to optimize.It is expected that the portable energy storage market is about to enter a period of competition, and 3 to 5 leading brands will be born in the next few years, gradually occupying more than 80% of the market share.
